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Articles (31)

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1-10 of 31 results for consumer price judgments

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Select article: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

Select article: Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

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Research article

First published 2005-8

Fitting a Psychometric Function to Price Judgments: An Analysis of Consumers' Judgments for Discounted Prices

Lun Fan, Kazuhisa Takemura

Perceptual and Motor Skills

Select article: When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

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Research article

First published 2007-8

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

Manoj Thomas, Geeta Menon

Journal of Marketing Research

Select article: How and How Much To Reveal? The Effects of Price Transparency On Consumers' Price Perceptions

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Research article

First published 2007-11

How and How Much To Reveal? The Effects of Price Transparency On Consumers' Price Perceptions

Li Miao, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Consumer Trade-Offs and the Evaluation of Services

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Research article

First published 1995-1

Consumer Trade-Offs and the Evaluation of Services

Amy Ostrom, Dawn Lacobucci

Journal of Marketing

Select article: Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

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Research article

First published 2015-7

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

Select article: The Price-Quality Relationship: An Extension

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First published 1969-11

The Price-Quality Relationship: An Extension

James E. Stafford, Ben M. Enis

Journal of Marketing Research

Select article: Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

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Research article

First published 2011-4

Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

Rashmi Adaval, Robert S. Wyer

Journal of Marketing Research

Select article: The Stability Effect for Weight Judgments

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Research article

First published 2026-2

The Stability Effect for Weight Judgments

Lu Yang, Dengfeng Yan, Priya Raghubir

Journal of Marketing Research

Select article: The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

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Research article

First published 2010-10

The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein [...]

Journal of Marketing Research

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