Search results: Sage Journals

Restricted accessResearch articleFirst published November, 1972

A Segmentation Research Design Using Consumer Panel Data

Ronald E. Frank, Charles E. Strain

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 1968

Ronald E. Frank, William F. Massy

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2000

Gerald L. Lohse, Steven Bellman, Eric J. Johnson

Journal of Interactive Marketing

Restricted accessBook reviewFirst published October, 1960

Harry E. Allison

Journal of Marketing

Restricted accessResearch articleFirst published June, 2022

Hassan F Gholipour, Robin Nunkoo, Behzad Foroughi [...]

Tourism Economics

Restricted accessResearch articleFirst published November, 2011

Catherine Frethey-Bentham

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2020

Teresa Garín-Muñoz, Teodosio Pérez-Amaral, Rafael López

Tourism Economics

Restricted accessResearch articleFirst published November, 2022

Zachary William Anesbury, Steven Bellman, Carl Driesener [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published February, 1966

Donald G. Morrison, Ronald E. Frank, William F. Massy

Journal of Marketing Research

Restricted accessResearch articleFirst published October, 2011

Teresa Garín-Muñoz, Teodosio Pérez-Amaral

Tourism Economics