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Articles (30)

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1-10 of 30 results for consumer memory and advertising

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Select article: Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Retricted access

Research article

First published 1994-7

Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity

Robert J. Kent, Chris T. Allen

Journal of Marketing

Select article: Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

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Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

Select article: Implicit Memory Measures for Web Advertising Effectiveness

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

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Research article

First published 2016-8

Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements

Edlira Shehu, Tammo H.A. Bijmolt, Michel Clement

Journal of Interactive Marketing

Select article: Music in advertising and consumer identity

Open access

Research article

First published 2017-12

Music in advertising and consumer identity

Morteza Abolhasani, Steve Oakes, Helen Oakes

Marketing Theory

Select article: Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

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Research article

First published 2016-8

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research

Select article: Is That a Finger in My Chili?

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Research article

First published 2006-05

Is That a Finger in My Chili?

Kathryn A. Braun-Latour, Michael S. Latour, Elizabeth F. Loftus

Cornell Hospitality Quarterly

Select article: Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

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Research article

First published 2008-5

Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

Chan Yun Yoo

Journal of Interactive Marketing

Select article: Strategic Implications of Confirmation Bias‐Inducing Advertising

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Research article

First published 2020-06

Strategic Implications of Confirmation Bias‐Inducing Advertising

Rajesh Bagchi, Sung H. Ham, Chuan He

Production and Operations Management

Select article: Comparing Direct and Indirect Branding in Advertising

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Research article

First published 2016-2

Comparing Direct and Indirect Branding in Advertising

Nicole Hartnett, Jenni Romaniuk, Rachel Kennedy

Australasian Marketing Journal

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