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1-5 of 5 results for consumer media channel consideration

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Retricted access

Research article

First published 2005-10

Situation Variation in Consumers’ Media Channel Consideration

Sonja Wendel, Benedict G. C. Dellaert

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 2017-11

Lee McGuigan

Journal of Consumer Culture

Retricted access

Research article

First published 2020-6

Sakshi Kathuria, Raiswa Saha, Harbhajan Bansal

Paradigm: A Management Research Journal

Retricted access

Research article

First published 2014-1

Gemma Calvert, Eamon Fulcher, Geraldine Fulcher [...]

International Journal of Market Research

Open access

Research article

First published 2025

Nima Safaei, Gautam Pant

Production and Operations Management