Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2009

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 2010

Anirban Mukhopadhyay, Catherine W.M. Yeung

Journal of Marketing Research

Restricted accessResearch articleFirst published 2026

Jorge Jacob, Yan Vieites

Journal of Marketing

Restricted accessResearch articleFirst published December, 2008

Renée Shaw Hughner, Susan Schultz Kleine

Qualitative Health Research

Restricted accessResearch articleFirst published December, 2010

Anastasiya Pocheptsova, Aparna A. Labroo, Ravi Dhar

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2023

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2025

Jeehye Christine Kim, Young Eun Huh, Brent McFerran

Journal of Marketing

Restricted accessResearch articleFirst published April, 2013

Debora V. Thompson, Elise Chandon Ince

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 2021

Yanmei Zheng, Joseph W. Alba

Journal of Marketing

Open accessResearch articleFirst published July, 2021

Muhammad Aljukhadar, Sylvain Senecal

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