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Research article

First published 2009-2

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran

Journal of Marketing Research

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Research article

First published 2010-4

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children

Anirban Mukhopadhyay, Catherine W.M. Yeung

Journal of Marketing Research

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Research article

First published 2008-12

Variations in Lay Health Theories: Implications for Consumer Health Care Decision Making

Renée Shaw Hughner, Susan Schultz Kleine

Qualitative Health Research

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Research article

First published 2010-12

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation

Anastasiya Pocheptsova, Aparna A. Labroo, Ravi Dhar

Journal of Marketing Research

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Research article

First published 2023-6

Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products,but Smaller Companies Make Better Low-Tech Products

Kaitlin Woolley, Daniella Kupor, Peggy J. Liu

Journal of Marketing Research

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Research article

First published 2025-5

To Dispose or Eat? The Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods

Jeehye Christine Kim, Young Eun Huh, Brent McFerran

Journal of Marketing

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Research article

First published 2013-4

When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents

Debora V. Thompson, Elise Chandon Ince

Journal of Marketing Research

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Research article

First published 2021-7

Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders

Yanmei Zheng, Joseph W. Alba

Journal of Marketing

Open access

Research article

First published 2021-7

The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice

Muhammad Aljukhadar, Sylvain Senecal

Sage Open

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Research article

First published 2024-5

Heroes Rise in Tough Times: The Role of Ethical Idealism,Empathy,and Firm Responses to the COVID-19 Pandemic

Yeonjung (Alice) Kang, Tiffany S. Legendre, Seonjeong (Ally) Lee [...]

Cornell Hospitality Quarterly

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