Search results: Sage Journals

Restricted accessReview articleFirst published 2024

How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review

Seema Bhardwaj, Navin Kumar, Ruchi Gupta [...]

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published January, 2021

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Restricted accessResearch articleFirst published March, 2026

Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

Rui Guo, Yuchen Wang, Mengmeng Song

Journal of Hospitality & Tourism Research

Restricted accessReview articleFirst published November, 2024

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

Aswathi Kanaveedu, Jacob Joseph Kalapurackal

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published August, 2021

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke

Social Science Computer Review

Restricted accessResearch articleFirst published 2026

Mimetic desire in platform capitalism: Algorithms,the consumer culture,and influence capitalism

Andrea Pomella

Journal of Consumer Culture

Restricted accessResearch articleFirst published 2022

Role of Peer Influences on Young Consumers’ Green Apparel Perceptions

Kanishka Pathak, Vaibhav Sharma, Aditya Yadav

Global Business Review

Restricted accessResearch articleFirst published January, 2025

Between Fashion and Piety: Hijab Influencers and Religious Communities in the Consumer Socialization of Indonesian Muslims

Jiwon Shin, Yong Kyu Lew, Myengkyo Seo

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published 2026

Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour

Mansi Phogat, Tarannum Mohan

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published November, 2023

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions,Network Size,and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park [...]

Journal of Interactive Marketing

Restricted accessReview articleFirst published 2024

How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review

Seema Bhardwaj, Navin Kumar, Ruchi Gupta [...]

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published January, 2021

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Restricted accessResearch articleFirst published March, 2026

Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

Rui Guo, Yuchen Wang, Mengmeng Song

Journal of Hospitality & Tourism Research

Restricted accessReview articleFirst published November, 2024

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

Aswathi Kanaveedu, Jacob Joseph Kalapurackal

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published August, 2021

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke

Social Science Computer Review

Restricted accessResearch articleFirst published 2026

Mimetic desire in platform capitalism: Algorithms,the consumer culture,and influence capitalism

Andrea Pomella

Journal of Consumer Culture

Restricted accessResearch articleFirst published 2022

Role of Peer Influences on Young Consumers’ Green Apparel Perceptions

Kanishka Pathak, Vaibhav Sharma, Aditya Yadav

Global Business Review

Restricted accessResearch articleFirst published January, 2025

Between Fashion and Piety: Hijab Influencers and Religious Communities in the Consumer Socialization of Indonesian Muslims

Jiwon Shin, Yong Kyu Lew, Myengkyo Seo

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published 2026

Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour

Mansi Phogat, Tarannum Mohan

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published November, 2023

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions,Network Size,and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park [...]

Journal of Interactive Marketing