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Select article: How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review

Retricted access

Review article

First published 2024

How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review

Seema Bhardwaj, Navin Kumar, Ruchi Gupta [...]

Vision: The Journal of Business Perspective

Select article: Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

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Research article

First published 2021-1

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Select article: Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

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Research article

First published 2026-3

Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers

Rui Guo, Yuchen Wang, Mengmeng Song

Journal of Hospitality & Tourism Research

Select article: Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

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Review article

First published 2024-11

Influencer Marketing and Consumer Behaviour: A Systematic Literature Review

Aswathi Kanaveedu, Jacob Joseph Kalapurackal

Vision: The Journal of Business Perspective

Select article: Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

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Research article

First published 2021-8

Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships

Yang Cheng, Yi-Ru Regina Chen, Chun-Ju Flora Hung-Baesecke

Social Science Computer Review

Select article: Role of Peer Influences on Young Consumers’ Green Apparel Perceptions

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Research article

First published 2022

Role of Peer Influences on Young Consumers’ Green Apparel Perceptions

Kanishka Pathak, Vaibhav Sharma, Aditya Yadav

Global Business Review

Select article: Between Fashion and Piety: Hijab Influencers and Religious Communities in the Consumer Socialization of Indonesian Muslims

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Research article

First published 2025-1

Between Fashion and Piety: Hijab Influencers and Religious Communities in the Consumer Socialization of Indonesian Muslims

Jiwon Shin, Yong Kyu Lew, Myengkyo Seo

Clothing and Textiles Research Journal

Select article: Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour

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Research article

First published 2026

Gamification in Influencer Marketing: A Motivation-based Framework for Understanding Consumer Behaviour

Mansi Phogat, Tarannum Mohan

Metamorphosis: A Journal of Management Research

Select article: A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions,Network Size,and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

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Research article

First published 2023-11

A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions,Network Size,and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis

Steven Holiday, Jameson L. Hayes, Haseon Park [...]

Journal of Interactive Marketing

Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

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