Sage Journals: Discover world-class research

Retricted access

Research article

First published 2001-8

The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

Alexander Chernev, Gregory S. Carpenter

Journal of Marketing Research

Retricted access

Research article

First published 2021-10

The Effect of Slow Motion Video on Consumer Inference

Yunlu Yin, Jayson S. Jia, Wanyi Zheng

Journal of Marketing Research

Retricted access

Research article

First published 2015-2

Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website ☆

Imran S. Currim, Ofer Mintz, S. Siddarth

Journal of Interactive Marketing

Retricted access

Research article

First published 2007-9

Adolescents' Sexual Inferences about Girls Who Consume Alcohol

Amy M. Young, Sean Esteban McCabe, Carol J. Boyd

Psychology of Women Quarterly

Open access

Research article

First published 2021-8

The Signal Value of Crowdfunded Products

Oguz A. Acar, Darren W. Dahl, Christoph Fuchs [...]

Journal of Marketing Research

Retricted access

Research article

First published 2013-2

(De)marketing to Manage Consumer Quality Inferences

Jeanine Miklós-Thal, Juanjuan Zhang

Journal of Marketing Research

Open access

Research article

First published 2023-7

The Legitimization Effect of Crowdfunding Success: A Consumer Perspective

Lukas Maier, Christian V. Baccarella, Jörn H. Block [...]

Entrepreneurship Theory and Practice

Retricted access

Research article

First published 2012-2

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Marco Bertini, Luc Wathieu, Sheena S. Iyengar

Journal of Marketing Research

Retricted access

Research article

First published 2013-9

A residential consumer payment capability index based on fuzzy logic inference

Reinaldo Castro Souza

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2013-12

Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Michael Trusov, William Rand, Yogesh V. Joshi

Journal of Marketing Research

Search results