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1-10 of 50 results for consumer indulgence

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Select article: Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence

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Research article

First published 2014-4

Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence

Lisa A. Cavanaugh

Journal of Marketing Research

Select article: Chocolate Cake Please! Why do Consumers Indulge more when it Feels More Expensive?

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Research article

First published 2011-9

Chocolate Cake Please! Why do Consumers Indulge more when it Feels More Expensive?

Rajesh Bagchi, Lauren G. Block

Journal of Public Policy & Marketing

Select article: Indulgent Consumption Signals Interpersonal Warmth

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Research article

First published 2022-12

Indulgent Consumption Signals Interpersonal Warmth

Qing Tang, Kuangjie Zhang, Xun (Irene) Huang

Journal of Marketing Research

Select article: Do We Really Need a Reason to Indulge?

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Research article

First published 2009-2

Do We Really Need a Reason to Indulge?

Jing Xu, Norbert Schwarz

Journal of Marketing Research

Select article: Why and When Consumers Indulge in Smartphones: The Mental Association Between Smartphones and Fun

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Research article

First published 2019-06

Why and When Consumers Indulge in Smartphones: The Mental Association Between Smartphones and Fun

Liang Shen, Lili Wang, Xuan Zhang

Cyberpsychology,Behavior,and Social Networking

Select article: Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back

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Research article

First published 2022-6

Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back

Peggy J. Liu

Journal of Marketing Research

Select article: How Images of Other Consumers Influence Subsequent Taste Perceptions

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First published 2013-11

How Images of Other Consumers Influence Subsequent Taste Perceptions

Morgan Poor, Adam Duhachek, H. Shanker Krishnan

Journal of Marketing

Select article: Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

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Research article

First published 2010-8

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Alexander Chernev, David Gal

Journal of Marketing Research

Select article: Cognitive Dissonance as an Effect of Indulging on Credit

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Research article

First published 2014-12

Cognitive Dissonance as an Effect of Indulging on Credit

Anurag Dugar, Mani Shreshtha, Rishabh Jain

Paradigm: A Management Research Journal

Select article: Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns

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Research article

First published 2024-6

Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns

Petra Riefler, Oliver B. Büttner, Vasileios Davvetas

Journal of International Marketing

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