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Research article

First published 2015-6

Consumer Ethnocentrism,National Identity,and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Katharina Petra Zeugner-Roth, Vesna Žabkar, Adamantios Diamantopoulos

Journal of International Marketing

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Research article

First published 2016-3

Constructing and communicating an ethical consumer identity: A Social Identity Approach

Eleni Papaoikonomou, Rosalia Cascon-Pereira, Gerard Ryan

Journal of Consumer Culture

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Research article

First published 2009-9

Consumers in Virtual Worlds: Identity Building and Consuming Experience in Second Life

Guy Parmentier, Sylvie Rolland

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-2

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Manish Das, Debarshi Mukherjee

Management and Labour Studies

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Research article

First published 2022-8

Naive,connected,and counselor tween girl identity groups: Consumption practices and social identity constructions within consumer culture

Tiziana Brenner Beauchamp Weber, Eliane C. Francisco Maffezzolli

Journal of Consumer Culture

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Research article

First published 2020-9

Personal Values and Consumers’ Ethical Beliefs: The Mediating Roles of Moral Identity and Machiavellianism

Rafi M. M. I. Chowdhury

Journal of Macromarketing

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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

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Research article

First published 2016-8

All Fun and Cool Clothes? Youth Workers’ Consumer Identity in Clothing Retail

Joya Misra, Kyla Walters

Work and Occupations

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Research article

First published 2020-5

Luxury consumption as identity markers in Tallinn: A study of Russian and Estonian everyday identity construction through consumer citizenship

Abel Polese, Oleksandra Seliverstova

Journal of Consumer Culture

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Research article

First published 2006-08

What is new in the ‘south’? Consumer culture and the vicissitudes of poor youth’s identity construction in urban Brazil

Lucia Rabello De Castro

YOUNG

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