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Select article: “I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

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First published June, 2025

“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

Fabien Rogeon, Stéphanie Montmasson-Peyre, Sophie Martins-Felix

Recherche et Applications en Marketing (English Edition)

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