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Articles (1393)

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1-10 of 1393 results for consumer goals

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Select article: Consumer Goals and the Service Encounter: Evaluating Goal Importance and the Moderating Effect of Goal Progress on Satisfaction Formation

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Research article

First published 2010-5

Consumer Goals and the Service Encounter: Evaluating Goal Importance and the Moderating Effect of Goal Progress on Satisfaction Formation

Breffni M. Noone, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

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Research article

First published 2014-3

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

Berna Devezer, David E. Sprott, Eric R. Spangenberg [...]

Journal of Marketing

Select article: Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

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Research article

First published 2011-12

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

Szu-Chi Huang, Ying Zhang

Journal of Marketing Research

Select article: Goal Setting and Goal Striving in Consumer Behavior

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Research article

First published 1999-10

Goal Setting and Goal Striving in Consumer Behavior

Richard P. Bagozzi, Utpal Dholakia

Journal of Marketing

Select article: Consumer Response to Product-Integrated Energy Feedback: Behavior,Goal Level Shifts,and Energy Conservation

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Other

First published 2011-7

Consumer Response to Product-Integrated Energy Feedback: Behavior,Goal Level Shifts,and Energy Conservation

L.T. McCalley, Peter W. de Vries, Cees J. H. Midden

Environment and Behavior

Select article: The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers

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Research article

First published 2011-3

The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers

Amar Cheema, Rajesh Bagchi

Journal of Marketing

Select article: Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements

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Research article

First published 2016-12

Selective Sensitization: Consuming a Food Activates a Goal to Consume Its Complements

Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge

Journal of Marketing Research

Select article: Self-Relevance and Purchase Goals: Mapping a Consumer Decision

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Research article

First published 1996-06

Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Mark B. Houston, Beth A. Walker

Journal of the Academy of Marketing Science

Select article: The Unsound Theory Behind the Consumer (and Total) Welfare Goal in Antitrust

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Research article

First published 2018-12

The Unsound Theory Behind the Consumer (and Total) Welfare Goal in Antitrust

Mark Glick

The Antitrust Bulletin

Select article: Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

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Research article

First published 2018-6

Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

Joffre Swait, Jennifer Argo, Lianhua Li

Journal of Marketing Research

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