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Research article

First published 1996-1

Direct-to-Consumer Advertising and Consumer Prescription Prices

Steven W. Kopp

Therapeutic Innovation & Regulatory Science

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Research article

First published 2005-6

Factors Motivating Consumers to Engage in Direct Purchasing

Yolanda Jordaan

South African Journal of Psychology

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Other

First published 1998-1

Consumer Preferences for Drug Information after Direct-to-Consumer Advertising *

William R. Doucette, Jon C. Schommer

Therapeutic Innovation & Regulatory Science

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Research article

First published 2015-2

Direct-to-consumer advertising and the role of hope

Marjorie Delbaere, Erin Willis

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2007-1

Direct-to-Consumer Advertising of Prescription Medicines: A Systematic Review of the Evidence from the Perspective of the Consumer

Michael Harker, Debra Harker

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 1999-1

Consumer Retention of Risk Information from Direct-To-Consumer Advertising

Donald L. Sullivan, Jon C. Schommer, Stephen W. Birdwell

Therapeutic Innovation & Regulatory Science

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Review article

First published 2018-7

Direct-to-Consumer Genetic Testing

Brendan Seward

Therapeutic Innovation & Regulatory Science

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Research article

First published 2011-4

Direct-to-Consumer Advertising: Exposure,Behavior,and Policy Implications

Susan D. Myers, Marla B. Royne, George D. Deitz

Journal of Public Policy & Marketing

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Research article

First published 2012-4

Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration

Yvette E. Pearson, Yuping Liu-Thompkins

Journal of Public Policy & Marketing

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Research article

First published 2014-2

Responses to alternative forms of efficacy descriptions in direct-to-consumer pharmaceutical communications

Joel J Davis, Sandra M Isaacson

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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