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First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

Retricted access

Research article

First published 2023-11

A Bibliometric Analysis of Brand Value Co-creation and Consumer Engagement

Simra Mujahid, Sujata Khandai, Umashankar Venkatesh

Journal of Creating Value

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Research article

First published 2017-5

Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective

B. Yasanthi Perera, Pia A. Albinsson, G. David Shows

Journal of Creating Value

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Other

First published 2011-9

Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

Bernard Cova, Daniele Dalli, Detlev Zwick

Marketing Theory

Open access

Research article

First published 2026

Consuming in solitude: The co-creation of atmosphere

Stephanie Anderson, Kathy Hamilton

Marketing Theory

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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

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Research article

First published 2017

Consumer Co-Creation: An Opportunity to Humanise the New Product Development Process

Deborah Lynn Roberts, William Darler

International Journal of Market Research

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Research article

First published 2013-7

Co-creation with Consumers: Who has the Competence and Wants to Cooperate?

Eric Vernette, Linda Hamdi Kidar

International Journal of Market Research

Open access

Research article

First published 2020

Co-creation in new product development: Which drivers of consumer participation?

Marco Mandolfo, Shan Chen, Giuliano Noci

International Journal of Engineering Business Management

Retricted access

Research article

First published 2020-3

Stimulating consumer community creation through a co-design approach

Pia Storvang, Anders Haug, Bang Nguyen

International Journal of Market Research

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