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Retricted access

Research article

First published 2011-10

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Jeffrey R. Parker, Rom Y. Schrift

Journal of Marketing Research

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Research article

First published 1989-06

The Influence of Involvement and Product Class Quality on Consumer Choice Sets

Joseph J. Belonax, Rajshekhar G. Javalgi

Journal of the Academy of Marketing Science

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Research article

First published 1994-03

Application of a Choice Sets Model to Assess Patronage Decision Styles of High Involvement Consumers

Janice L. Haynes, Alison L. Pipkin, William C. Black [...]

Clothing and Textiles Research Journal

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Research article

First published 2012-12

Advertising and Consumer Awareness of New,Differentiated Products

Alicia Barroso, Gerard Llobet

Journal of Marketing Research

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Research article

First published 2025-2

Joint Assortment and Price Optimization With Multiple Purchases

Shujie Luan, Ruxian Wang, Xiaolin Xu [...]

Production and Operations Management

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Research article

First published 2014-12

Toward a deeper understanding of the choice process in child consumers through the concept of the evoked set

Caroline Rouen-Mallet, Pascale Ezan, Stéphane Mallet

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2023-9

Proposing a Cyclic Model of Tourist Decision Making: A Review and Integration of Behavioral and Choice-Set Models

Ruizhe Fang

Journal of Hospitality & Tourism Research

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Research article

First published 1995-07

Consumer Choice in Context: The Decoy Effect in Travel and Tourism

Bharath M. Josiam, J.S. Perry Hobson

Journal of Travel Research

Open access

Research article

First published 2020-12

Preference Dynamics in Sequential Consumer Choice with Defaults

Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman [...]

Journal of Marketing Research

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Research article

First published 1987-4

A Choice Sets Model of Retail Selection

Susan Spiggle, Murphy A. Sewall

Journal of Marketing

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