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1-7 of 7 results for consumer choice deferral

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Research article

First published 2025-3

Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals

Yanli Jia, Jun Ouyang, John Qi Dong [...]

Journal of Marketing

Open access

Research article

First published 2023-7

The Effect of Asymmetric Intersexual Selection Power Perception on the Choice Deferral Behavior of Men and Women

Cheng-wen Jin, Rui Chen

Evolutionary Psychology

Retricted access

Research article

First published 2004-11

To Buy or Not to Buy: Response Mode Effects on Consumer Choice

Ravi Dhar, Stephen M. Nowlis

Journal of Marketing Research

Retricted access

Research article

First published 2011-10

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Jeffrey R. Parker, Rom Y. Schrift

Journal of Marketing Research

Retricted access

Research article

First published 2010-4

Great Expectations?! Assortment Size,Expectations,and Satisfaction

Kristin Diehl, Cait Poynor

Journal of Marketing Research

Retricted access

Research article

First published 2007-8

Preference Fluency in Choice

Nathan Novemsky, Ravi Dhar, Norbert Schwarz [...]

Journal of Marketing Research

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Research article

First published 2016-4

The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect

Marcel Lichters, Claudia Brunnlieb, Gideon Nave [...]

Journal of Marketing Research