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Research article

First published 2003-9

Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

Ajit M. Menon, Aparna D. Deshpande, Matthew Perri [...]

Journal of Public Policy & Marketing

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Research article

First published 2019-1

Comparison of Brief Summary Formats Through a Health Literacy Lens

Michele L. Sharp, Lori Hall, Anthony Eleftherion [...]

Therapeutic Innovation & Regulatory Science

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Other

First published 2007-1

A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Jennifer L. Stotka, Matthew D. Rotelli, Sherie A. Dowsett [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2011-11

Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements

Kathryn J. Aikin, Amie C. O’Donoghue, John L. Swasy [...]

Medical Decision Making

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Research article

First published 2016-7

Introduction to touring consumption

Stephan Sonnenburg, Desmond Wee

Journal of Consumer Culture

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Research article

First published 2024-4

Mini-observations 2.0

Kim Marshall

Phi Delta Kappan

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Research article

First published 2019-3

Picturing luxury,producing value: The cultural labour of social media brand influencers in South Africa

Mehita Iqani

International Journal of Cultural Studies

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Review article

First published 2022-5

Statistical considerations for outcomes in clinical research: A review of common data types and methodology

Matthew P Smeltzer, Meredith A Ray

Experimental Biology and Medicine

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Editorial

First published 2025-3

How Can Marketing Address the Big Issues of Our Time

M. Joseph Sirgy

Journal of Macromarketing

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Research article

First published 2014-3

Distinguishing Counterfeit From Authentic Product Retailers in the Virtual Marketplace

Jeremy M. Wilson, Roy Fenoff

International Criminal Justice Review

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