Search results: Sage Journals

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published January, 2023

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published March, 2008

Brand Origin Identification by Consumers: A Classification Perspective

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Restricted accessResearch articleFirst published August, 2025

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published May, 2026

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

Restricted accessResearch articleFirst published May, 2017

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 2024

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Restricted accessResearch articleFirst published 2024

CSR Engagement Through Social Media: Implications for Indian Public Sector Banks

Rajesh Sharma

Business Perspectives and Research

Restricted accessResearch articleFirst published June, 2017

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

Restricted accessResearch articleFirst published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published January, 2023

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

Open accessResearch articleFirst published April, 2015

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Restricted accessResearch articleFirst published March, 2008

Brand Origin Identification by Consumers: A Classification Perspective

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Restricted accessResearch articleFirst published August, 2025

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Restricted accessResearch articleFirst published May, 2026

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

Restricted accessResearch articleFirst published May, 2017

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published October, 2024

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Restricted accessResearch articleFirst published 2024

CSR Engagement Through Social Media: Implications for Indian Public Sector Banks

Rajesh Sharma

Business Perspectives and Research

Restricted accessResearch articleFirst published June, 2017

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review