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Research article

First published 2018-3

Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations

Marie-Christine Lichtlé, Lydiane Nabec, Dominique Roux [...]

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-2

Detecting the association of health problems in consumer-level medical text

Chong Chen, Edgar Huang, Hongfei Yan

Journal of Information Science

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

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Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

Open access

Research article

First published 2023-10

Breeding by intervening: Exploring the role of associations and deliberation in consumer acceptance of different breeding techniques

Paul Nales, Arnout R.H. Fischer

Public Understanding of Science

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Research article

First published 1997-9

Consumer satisfaction with the services of the Alzheimer's Association

Nancy Morrow-Howell, Mel Belton, Kathleen O'Brien [...]

American Journal of Alzheimer's Disease & Other Dementias®

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Research article

First published 2012-7

Virtual Sales Associates for Mature Consumers

Soo In Shim, Wi-Suk Kwon, Veena Chattaraman [...]

Clothing and Textiles Research Journal

Open access

Research article

First published 2021

Why and how the work of Motor Neurone Disease Associations matters before and during bereavement: a consumer perspective

Samar M. Aoun, Paul A. Cafarella, Anne Hogden [...]

Palliative Care and Social Practice

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Research article

First published 1996-4

Consumer Perceived Risk Associated with Prescription Drugs

Aditi Kare, Suzan Kucukarslan, Stephen Birdwell

Therapeutic Innovation & Regulatory Science

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Research article

First published 1997-1

The Company and the Product: Corporate Associations and Consumer Product Responses

Tom J. Brown, Peter A. Dacin

Journal of Marketing

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