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Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

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Research article

First published 1999-9

Measuring Customer Perceptions on Product Usability: Development of Image and Impression Attributes of Consumer Electronic Products

Myung Hwan Yun, Sung H. Han, Kwang Jae Kim [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2024-12

The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions

Annika Abell, Carter Morgan, Marisabel Romero

Journal of Marketing Research

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Research article

First published 2025

Reconsidering resort fees: Exploring their positive signaling value in hotel pricing strategies

Nicolas Jankuhn, Yunmei Kuang, Woojong Sim

Tourism and Hospitality Research

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Research article

First published 2004-02

Consumer Frustration in the Customer-Server Exchange: The Role of Attitudes Toward Complaining and Information Inadequacy Related to Service Failures

Alex M. Susskind

Journal of Hospitality & Tourism Research

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Research article

First published 2023

Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels

Madhuri Gandhi, Savita Ubba, Jyoti

Global Business Review

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Research article

First published 2001-02

Customer Orientation

Michael K. Brady, J. Joseph Cronin

Journal of Service Research

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Review article

First published 2013-2

Perceived Fairness of Differential Customer Treatment

Sabine Mayser, Florian von Wangenheim

Journal of Service Research

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Research article

First published 2001-02

The Role of Price Perceptions in an Integrated Model of Behavioral Intentions

Sajeev Varki, Mark Colgate

Journal of Service Research

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Research article

First published 1996-10

Can a Usable Product Flash 12:00 ? Perceived Usability is a Function of Usefulness

Amy L. Schwartz, Lynne Thomson, Colleen M. Seifert [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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