Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2026

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Anca Anton

American Behavioral Scientist

Restricted accessResearch articleFirst published September, 1999

Myung Hwan Yun, Sung H. Han, Kwang Jae Kim [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published December, 2024

Annika Abell, Carter Morgan, Marisabel Romero

Journal of Marketing Research

Restricted accessResearch articleFirst published 2025

Nicolas Jankuhn, Yunmei Kuang, Woojong Sim

Tourism and Hospitality Research

Restricted accessResearch articleFirst published February, 2004

Alex M. Susskind

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published 2023

Madhuri Gandhi, Savita Ubba, Jyoti

Global Business Review

Restricted accessResearch articleFirst published February, 2001

Michael K. Brady, J. Joseph Cronin

Journal of Service Research

Restricted accessReview articleFirst published February, 2013

Sabine Mayser, Florian von Wangenheim

Journal of Service Research

Restricted accessResearch articleFirst published February, 2001

Sajeev Varki, Mark Colgate

Journal of Service Research

Restricted accessResearch articleFirst published October, 1996

Amy L. Schwartz, Lynne Thomson, Colleen M. Seifert [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting