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1-10 of 50 results for consume-less appeals

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Select article: The Effectiveness of Consume-less Appeals in Social Marketing

Retricted access

Research article

First published 2024-6

The Effectiveness of Consume-less Appeals in Social Marketing

Ingo Balderjahn, Stefan Hoffmann

Journal of Macromarketing

Select article: Do All Advertising Appeals Influence Consumer Purchase Decision

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Research article

First published 2009-1

Do All Advertising Appeals Influence Consumer Purchase Decision

Sanjeev Verma

Global Business Review

Select article: Two Sides of the Same Coin

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Research article

First published 2012-3

Two Sides of the Same Coin

Elizabeth G. Pontikes

Administrative Science Quarterly

Select article: When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

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Research article

First published 2013-3

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

Katherine White, Bonnie Simpson

Journal of Marketing

Select article: When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

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Research article

First published 2023-8

When I’m First,I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products

Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto [...]

Australasian Marketing Journal

Select article: The Impact of Fellow Consumers’ Presence,Appeal Type,and Action Observability on Consumers’ Donation Behaviors

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Research article

First published 2017-5

The Impact of Fellow Consumers’ Presence,Appeal Type,and Action Observability on Consumers’ Donation Behaviors

Laurie Wu, Yixing (Lisa) Gao, Anna S. Mattila

Cornell Hospitality Quarterly

Select article: Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

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Research article

First published 2010-4

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt

Nidhi Agrawal, Adam Duhachek

Journal of Marketing Research

Select article: How Forced Versus Selective Exposure Matters for the Influence of Emotional Appeals About Climate Change in a Sample of Americans

Open access

Research article

First published 2026-2

How Forced Versus Selective Exposure Matters for the Influence of Emotional Appeals About Climate Change in a Sample of Americans

Chris Skurka, Rainer Romero-Canyas, Helen H. Joo [...]

Science Communication

Select article: An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

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Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

Select article: Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

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Research article

First published 2010-4

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

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