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Research article

First published 1969-11

A Dissonance Approach to Repeat Purchasing Behavior

Robert Mittelstaedt

Journal of Marketing Research

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Research article

First published 2017-7

Group Marketing: Theory,Mechanisms,and Dynamics

Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang [...]

Journal of Marketing

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Research article

First published 2025-9

Evolutionary Perspective on Tourists’ Conformity to the Minority: The Effect of Mating Motive

Mengfei Wang, Shangzhi (Charles) Qiu, Yizhi Fang

Journal of Hospitality & Tourism Research

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Research article

First published 2013-12

Measuring Consumer Attitude through Marketing Dimensions: A Comparative Study between Metro and Non-metro Cities

Utkal Khandelwal, Naval Bajpai

Jindal Management Journal

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Research article

First published 2017-7

Predictors of HIV Risk Behavior in Iranian Women Who Inject Drugs

Mojtaba Habibi, Solmaz Farmanfarmaee, Mohammad Darharaj [...]

Journal of Drug Issues

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Research article

First published 2020-12

Stacked Hybrid Discrete Choice Models for Airline Itinerary Choice

Jeffrey Newman, Laurie Garrow

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2016-9

Social Movement Organization Leaders and the Creation of Markets for “Local” Goods

Nancy B. Kurland, Sara Jane McCaffrey

Business & Society

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Research article

First published 2024-8

Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior

Jessica Fong, Tong Guo, Anita Rao

Journal of Marketing Research

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