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1-5 of 5 results for conditional sales multiplier

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Retricted access

Research article

First published 2009-11

Valuing Branded Businesses

Natalie Mizik, Robert Jacobson

Journal of Marketing

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Research article

First published 2018-08

Erin C. McKie, Mark E. Ferguson, Michael R. Galbreth [...]

Production and Operations Management

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Research article

First published 1990-01

P. Rajan Varadarajan

Journal of the Academy of Marketing Science

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Research article

First published 2010-10

Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia

Journal of Marketing Research

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Research article

First published 2013-5

Douglas S. Noonan, Lin-Han Chiang Hsieh, Daniel Matisoff

Environment and Behavior