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Research article

First published 2001-01

Focus of Comparison as a Determinant of Assimilation Versus Contrast in Social Comparison

Thomas Mussweiler

Personality and Social Psychology Bulletin

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Research article

First published 2007-02

Personalized and Generalized Comparisons: Causes and Consequences of Variations in the Focus of Social Comparisons

Kenneth D. Locke

Personality and Social Psychology Bulletin

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Research article

First published 1992-11

The Effect of the Focus of Comparison on Consumer Preferences

Ravi Dhar, Itamar Simonson

Journal of Marketing Research

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Other

First published 2010-05

Comparison of Focus Groups on Cancer and Employment Conducted Face to Face or by Telephone

Linda M. Frazier, Virginia A. Miller, Douglas V. Horbelt [...]

Qualitative Health Research

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Research article

First published 2010-4

The Effect of Direction,Self-Relevance,and Focus of Social Comparisons on Self-Evaluation: Interpretation via Assimilation and Contrast Effects

Chia-Ching Tsai

Psychological Reports

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Research article

First published 2025-11

Changing focus: How status affects reputation-based comparisons in the evaluation of organizations

Francois Collet, Olga Bruyaka, Alex Makarevich [...]

Strategic Organization

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Research article

First published 2000-7

Development and Evaluation of Symbols and Icons: A Comparison of the Production and Focus Group Methods

Scott A. Macbeth, William F. Moroney, David W. Biers

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2016-11

Making Similarity Versus Difference Comparison Affects Perceptions After Bicultural Exposure and Consumer Reactions to Culturally Mixed Products

Luluo Peng, Tian Xie

Journal of Cross-Cultural Psychology

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Research article

First published 2009

A Critical Comparison of Offline Focus Groups,Online Focus Groups and E-Delphi

International Journal of Market Research

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Research article

First published 2009

A Critical Comparison of Offline Focus Groups,Online Focus Groups and E-Delphi

Elisabeth Brüggen, Pieter Willems

International Journal of Market Research

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