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Research article

First published 2026-2

Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country

Aisha Iddrisu, Ferruh Uztuğ

Journal of Asian and African Studies

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Research article

First published 2006-4

Networking as a Strategy for Technology Transfer and Commercialization from R&D Laboratories

Santanu Roy

Industry and Higher Education

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Research article

First published 2013-11

Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Hemant K. Bhargava, Byung Cho Kim, Daewon Sun

Production and Operations Management

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Research article

First published 2020-11

Information-based imitation of university commercialization strategies: The role of technology transfer office autonomy,age,and membership into an association

Konstantinos Pitsakis, Claudio Giachetti

Strategic Organization

Open access

Research article

First published 2026-5

Research on energy management strategies for fuel cell commercial vehicles based on model predict control strategy

Hongtu Yang, Yan Sun, Fengjiao Zhang

Energy Exploration & Exploitation

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Research article

First published 2011-7

The Determinants of Commercialization Strategy: Idiosyncrasies in British and German Biotechnology

Carolin Haeussler

Entrepreneurship Theory and Practice

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Research article

First published 2012-11

Generating growth through patient-centered commercial strategies

Sanjay K Rao

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2025

Energy management strategy optimization for plug-in hybrid light commercial vehicle based on fuzzy-PMP

Xuanyao Wang, Qing Wang

Proceedings of the Institution of Mechanical Engineers,Part D: Journal of Automobile Engineering

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Research article

First published 2011-1

Marketing Strategies of Commercial Banks — A Study on SBI and ING Vysya Bank in Kadapa Corporation

P. Saritha

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2003-6

Commercial Strategies for Implementation of Branding and OTC Switching Policies

Richard Eggleston

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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