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Case report

First published 2013-9

Bayer Healthcare Pharmaceuticals,Inc. v. Watson Pharmaceuticals,Inc. : Was the decision to selectively present evidence of commercial success too “clever by half”?

Frederick H Rein, Joseph B Crystal

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2013-11

Entrepreneurial Firms and Downstream Alliance Partnerships: Impact of Portfolio Depth and Scope on Technology Innovation and Commercialization Success

Manpreet Hora, Dev K. Dutta

Production and Operations Management

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Research article

First published 1974-12

A Conceptual Discussion and an Empirical Analysis of Commercial Land-Use Succession

Y Lee

Environment and Planning A: Economy and Space

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Research article

First published 2016-7

To Be or Not to Be: How Family Firms Manage Family and Commercial Logics in Succession

Peter Jaskiewicz, Katharina Heinrichs, Sabine B. Rau [...]

Entrepreneurship Theory and Practice

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Research article

First published 2015-8

Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success

Maarten A.S. Boksem, Ale Smidts

Journal of Marketing Research

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Research article

First published 2013-1

Sanctified and Commercially Successful Curses: On Gangsta Rap and the Canonization of the Imprecatory Psalms

Brent A. Strawn

Theology Today

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Research article

First published 2010-5

Influential Factors of Player's Loyalty toward Online Games for Achieving Commercial Success

Cheng-Wen Lee

Australasian Marketing Journal

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Research article

First published 2025-8

Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets

Maarten A.S. Boksem, Rosanne M. van Diepen, Esther Eijlers [...]

Journal of Marketing Research

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Research article

First published 2021-10

Commercial Success Through Commercials? Advertising and Pay-TV Operators

Joonhyuk Yang, Jung Youn Lee, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 2006-12

Ten keys to successful technology commercialization

Sandra S. Donovan

Industrial Biotechnology

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