Sage Journals: Discover world-class research

Retricted access

Research article

First published 2006-5

The Trojan Horse: Commercial Sponsorship as Advertising in the UK Context

Deborah Philips, Garry Whannel

Media International Australia

Retricted access

Research article

First published 1998-2

Beyond Commercials: Television Program Sponsorship in France and the United Kingdom

Peter Meech, Alastair Duncan

Media International Australia

Retricted access

Research article

First published 2003-2

Teaching Enterprise — Can it Be Done in Large Groups?

Raymond D. Donnelly

Industry and Higher Education

Retricted access

Research article

First published 2005-1

Commercial and Philanthropic Sponsorship: Direct and Interaction Effects on Company Performance

Aurora Caldern-Martnez, Francisco J. Ms-Ruiz, Juan L. Nicolau-Gonzlbez

International Journal of Market Research

Retricted access

Book review

First published 1998-6

Book Review: Researching Commercial Sponsorship: A Conceptually Interpretive Review

Christine Brooks

Sport Marketing Quarterly

Retricted access

Book review

First published 2014-10

Deborah Philips and Gary Whannel,The Trojan Horse: The Growth of Commercial Sponsorship

European Journal of Communication

Retricted access

Other

First published 2002-3

Sponsorship: Impact on Brand Awareness and Brand Attitudes

Geoffrey Jalleh, Robert J. Donovan, Billie Giles-Corti [...]

Social Marketing Quarterly

Free access

Research article

First published 2008-9

Ethical Issues Arising from Commercial Sponsorship and from Relationships with the Pharmaceutical Industry—Report and Recommendations of the Ethics Subcommittee of the International Headache Society

Timothy J Steiner

Cephalalgia

Retricted access

Research article

First published 1998-12

Sport Sponsorship Should … A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes

Dave Arthur, Don Scott, Terry Woods [...]

Sport Marketing Quarterly

Retricted access

Research article

First published 2023-1

Brand evaluations in sponsorship versus celebrity endorsement

Oliver Schnittka, Julian Hofmann, Marius Johnen [...]

International Journal of Market Research

Search results