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1-10 of 732 results for collective brand

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Select article: Detecting Free Riders in Collective Brands through a Hierarchical Choice Process

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Research article

First published 2015-5

Detecting Free Riders in Collective Brands through a Hierarchical Choice Process

Juan L. Nicolau, Francisco J. Mas

Journal of Travel Research

Select article: Branding as Urban Collective Strategy-making: The Formation of NewcastleGateshead’s Organisational Identity

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Research article

First published 2014-3

Branding as Urban Collective Strategy-making: The Formation of NewcastleGateshead’s Organisational Identity

Cecilia Pasquinelli

Urban Studies

Select article: Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image

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Research article

First published 2021-3

Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image

Louise Spry, Christopher Pich

International Journal of Market Research

Select article: Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

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Research article

First published 2024-9

Local Roots and Global Responsibility: Terroir Brands and Their Responsible Engagement

Nathalie Spielmann, Christopher Williams, Ajay K. Kohli

Journal of International Marketing

Select article: How Brand Community Practices Create Value

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Research article

First published 2009-9

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould

Journal of Marketing

Select article: Special interest tourists collecting places and destinations: A case study of Australian World Heritage sites

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Other

First published 2010-7

Special interest tourists collecting places and destinations: A case study of Australian World Heritage sites

Lisa M. King, Bruce Prideaux

Journal of Vacation Marketing

Select article: A quarter century on: Reflecting on brand communities through the lens of M arketing T heory —The journal

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Research article

First published 2026

A quarter century on: Reflecting on brand communities through the lens of M arketing T heory —The journal

Bernard Cova, Stefania Borghini, Antonella Carù

Marketing Theory

Select article: Incorporating the creative subject: Branding outside–in through identity incentives

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Research article

First published 2017-4

Incorporating the creative subject: Branding outside–in through identity incentives

Nada Endrissat, Dan Kärreman, Claus Noppeney

Human Relations

Select article: The Commercial Consequences of Collective Layoffs: Close the Plant,Lose the Brand?

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Research article

First published 2020-5

The Commercial Consequences of Collective Layoffs: Close the Plant,Lose the Brand?

Vardit Landsman, Stefan Stremersch

Journal of Marketing

Select article: “Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

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Research article

First published 2007-03

“Aunt Jemima is Alive and Cookin’?” An Advertiser’s Dilemma of Competing Collective Memories

Judy Foster Davis

Journal of Macromarketing

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