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Articles (1321)

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1-10 of 1321 results for collaborative marketing

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Select article: Collaborative Destination Marketing

Retricted access

Research article

First published 2008-11

Collaborative Destination Marketing

Youcheng Wang

Journal of Travel Research

Select article: Toward a Theoretical Framework of Collaborative Destination Marketing

Retricted access

Research article

First published 2007-08

Toward a Theoretical Framework of Collaborative Destination Marketing

Youcheng Wang, Zheng Xiang

Journal of Travel Research

Select article: Collaborative destination marketing: Roles and strategies of convention and visitors bureaus

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Other

First published 2008-07

Collaborative destination marketing: Roles and strategies of convention and visitors bureaus

Youcheng Wang

Journal of Vacation Marketing

Select article: An assessment of the Caribbean tourism organization’s collaborative marketing efforts

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Research article

First published 2015-1

An assessment of the Caribbean tourism organization’s collaborative marketing efforts

Nicole St. Hill, Acolla Lewis

Journal of Vacation Marketing

Select article: Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

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Research article

First published 2020-9

Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

Andre F. Maciel, Eileen Fischer

Journal of Marketing

Select article: Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration

Open access

Research article

First published 2020-11

Representation and power – Discursive constructions of stakeholder positions in regional place marketing collaboration

Juha Halme

Environment and Planning C: Politics and Space

Select article: Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

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Research article

First published 2025-7

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

María del Pilar Pascual-Fraile, Teresa Villacé-Molinero, Pilar Talón-Ballestero [...]

Journal of Vacation Marketing

Select article: A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

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Research article

First published 2025

A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Xinlan Li, Li Xiao

Australasian Marketing Journal

Select article: The Importance of Organisational Structure for Collaboration between Sales and Marketing

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Research article

First published 2008-9

The Importance of Organisational Structure for Collaboration between Sales and Marketing

Kenneth Le Meunier-Fitzhugh, Nigel F. Piercy

Journal of General Management

Select article: Collaborative innovation and activation in urban labour markets

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Research article

First published 2021-7

Collaborative innovation and activation in urban labour markets

Colin Lindsay, Sarah Pearson, Elaine Batty [...]

European Urban and Regional Studies

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