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Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

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Research article

First published 2012-11

Interactivity in Brand Web Sites: Cognitive,Affective,and Behavioral Responses Explained by Consumers’ Online Flow Experience

Guda van Noort, Hilde A.M. Voorveld, Eva A. van Reijmersdal

Journal of Interactive Marketing

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Research article

First published 2009-5

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

Journal of Marketing

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Research article

First published 1993-5

Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information

Robert E. Smith

Journal of Marketing Research

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Research article

First published 2019-2

Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses

Guda van Noort, Eva A. van Reijmersdal

Journal of Interactive Marketing

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Research article

First published 2014-11

Influences of Cocreation on Brand Experience

Herbjørn Nysveen, Per Egil Pedersen

International Journal of Market Research

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Research article

First published 2002-6

Auditory and Visual Brand Identifiers in Chinese and English

Nader T. Tavassoli, Jin K. Han

Journal of International Marketing

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Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

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Research article

First published 2010-7

The Sound of Brands

Jennifer J. Argo, Monica Popa, Malcolm C. Smith

Journal of Marketing

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

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