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Articles (22)

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1-10 of 22 results for cobranding

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Select article: The Case for Cobranding in Restaurant Segments

Retricted access

Research article

First published 2005-02

The Case for Cobranding in Restaurant Segments

Christopher Muller

Cornell Hospitality Quarterly

Select article: Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Open access

Research article

First published 2024-12

Local–Global Cobrand Positioning and Consumer Evaluations in Emerging Markets

Onur Osmanoglu, Ayşegül Özsomer, Gunes Biliciler

Journal of International Marketing

Select article: Blending Cobrand Personalities: An Examination of the Complex Self

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Research article

First published 2007-8

Blending Cobrand Personalities: An Examination of the Complex Self

Alokparna Basu Monga, Loraine Lau-Gesk

Journal of Marketing Research

Select article: The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

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Research article

First published 2005-7

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

Piyush Kumar

Journal of Marketing

Select article: The Case against Multibranding Strategy

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Research article

First published 2005-02

The Case against Multibranding Strategy

Robin B. DiPietro

Cornell Hospitality Quarterly

Select article: Multibranding Strategy

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Research article

First published 2005-02

Multibranding Strategy

Cathy A. Enz

Cornell Hospitality Quarterly

Select article: The Instagram Infodemic: Cobranding of Conspiracy Theories,Coronavirus Disease 2019 and Authority-Questioning Beliefs

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Research article

First published 2021-08

The Instagram Infodemic: Cobranding of Conspiracy Theories,Coronavirus Disease 2019 and Authority-Questioning Beliefs

Emma K. Quinn, Sajjad S. Fazel, Cheryl E. Peters

Cyberpsychology,Behavior,and Social Networking

Select article: Marketing and the Law: Cobranding Requires Strong Contract Protections

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Other

First published 2006-10

Marketing and the Law: Cobranding Requires Strong Contract Protections

Julie Manning Magid

Journal of the Academy of Marketing Science

Select article: Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

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Research article

First published 2022-7

Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

Pankhuri Malhotra, Siddhartha Bhattacharyya

Journal of Marketing

Select article: Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

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Research article

First published 2014-3

Consumer Animosity,Country of Origin,and Foreign Entry-Mode Choice: A Cross-Country Investigation

Cher-Min Fong, Chun-Ling Lee, Yunzhou Du

Journal of International Marketing

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