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Research article

First published 2007-12

A Multiple Case Analysis of Franchised Co-Branding

Owen Wright, Lorelle Frazer

Australasian Marketing Journal

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Other

First published 2011-10

Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

Ann Suwaree Ashton, Noel Scott

Journal of Vacation Marketing

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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

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Research article

First published 2025

Timescapes of brand co-creation: A time-based multi-stakeholder place branding framework

Cecilia Pasquinelli, Jasper Eshuis

Marketing Theory

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Research article

First published 2018-7

Does an expanded brand user base of co-branded advertising help ad-memorability?

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner [...]

International Journal of Market Research

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

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Research article

First published 2020-11

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Niels Frederik Lund, Caroline Scarles, Scott A. Cohen

Journal of Travel Research

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Research article

First published 2010-5

Travelers’ Takes on Hotel—Restaurant Co-Branding: Insights for China

Basak Denizci Guillet, Asli D. A. Tasci

Journal of Hospitality & Tourism Research

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Research article

First published 2023-1

Artist Names as Human Brands: Brand Determinants,Creation and co-Creation Mechanisms

Francesco Angelini, Massimiliano Castellani, Pierpaolo Pattitoni

Empirical Studies of the Arts

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Research article

First published 2025-5

From Affection to Action: The Role of Brand Love in Facilitating Co-creation in Online Brand Communities

Simra Mujahid, Sujata Khandai

Journal of Creating Value

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