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Retricted access

Research article

First published 2009-2

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Randolph E. Bucklin, Catarina Sismeiro

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-6

Can We Identify Trip Purpose from a Clickstream Data?

Yeongbae Choe

Journal of Smart Tourism

Open access

Research article

First published 2014-03

Clickstream Data and Inventory Management: Model and Empirical Analysis

Tingliang Huang, Jan A. Van Mieghem

Production and Operations Management

Retricted access

Research article

First published 2010-1

Predicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data

KoenW. De Bock, Dirk Van den Poel

Fundamenta Informaticae

Retricted access

Research article

First published 2004-2

Capturing evolving visit behavior in clickstream data

Wendy W. Moe, Peter S. Fader

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-11

Using Clickstream Data to Improve Flash Sales Effectiveness

Victor Martínez‐de‐Albéniz, Arnau Planas, Stefano Nasini

Production and Operations Management

Retricted access

Research article

First published 2003-8

A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Randolph E. Bucklin, Catarina Sismeiro

Journal of Marketing Research

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Research article

First published 2026

A hybrid rule-based and machine learning framework for dynamic user profile construction in MOOC platforms: Integrating clickstream analysis and learner trajectory clustering

Xin Jin

International Journal of Mechanical Engineering Education

Retricted access

Research article

First published 2006-11

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Wendy W. Moe

Journal of Marketing Research

Retricted access

Research article

First published 2014-02

Does Higher Transparency Lead to More Search in Online Auctions?

Ernan Haruvy, Peter T. L. Popkowski Leszczyc, Yu Ma

Production and Operations Management

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