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Research article

First published 2018-8

The differential effect of various stakeholder groups in place marketing

Jasper Eshuis, Erik Braun, Erik Hans Klijn [...]

Environment and Planning C: Politics and Space

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Research article

First published 2006-10

Destination brands vs destination images: Do we know what we mean?

Asli D. A. Tasci, Metin Kozak

Journal of Vacation Marketing

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Review article

First published 2017-12

Brand heritage: The past in the service of brand management

Fabien Pecot, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2006-11

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

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Review article

First published 2012-9

Fuzzy promises

Thomas Boysen Anker, Klemens Kappel, Douglas Eadie [...]

Marketing Theory

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Research article

First published 2020-1

Indian Consumers’ Assessment of ‘Luxuriousness’: A Comparison of Indian and Western Luxury Brands

Sangeeta Devanathan

IIM Kozhikode Society & Management Review

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Research article

First published 2021-4

Rethinking Place Branding From a Political Perspective: Urban Governance,Public Diplomacy,and Sustainable Policy Making

Xavier Ginesta, Jordi de San Eugenio

American Behavioral Scientist

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Research article

First published 2016-2

Placing the distant other on the shelf: An analysis and comparison of (fair trade) coffee packages in relation to commodity fetishism

Robbe Geysmans, Lesley Hustinx

Sociological Research Online

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Research article

First published 2016-7

Leveraging Technology to Bridge the Gap between Independent Artists and Reaching the Right Consumer

Arthur Price

Journal of Entrepreneurship and Innovation in Emerging Economies

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Research article

First published 2002-02

Issues in Strategy1: Some Discussions of Irreverence

Ajit Prasad

Global Business Review

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