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Research article

First published 2014-7

Children’s Advertising Exposure,Advertised Product Desire,and Materialism

Suzanna J. Opree, Moniek Buijzen, Eva A. van Reijmersdal [...]

Communication Research

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Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen

Journal of Public Policy & Marketing

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Research article

First published 2017-11-15

Effect of TV advertising on energy intake of Georgian children: Results of an experimental study

Giulia Lorenzoni, Irakli L. Rtskhladze, Maria Gabriella Vecchio [...]

Mediterranean Journal of Nutrition and Metabolism

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Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

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Research article

First published 2019-7

Sugar and Sports: Age Differences in Children’s Responses to a High Sugar Cereal Advertisement Portraying Physical Activities

Jessica Castonguay

Communication Research

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Research article

First published 2019-12

Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents,Peers,and Teachers

Pieter De Pauw, Verolien Cauberghe, Liselot Hudders

Communication Research

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Research article

First published 2019-12

The struggles of everyday life: How children view and engage with advertising in mobile games

Carolina Martínez

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2022-11

Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research

Ritu Srivastava, Parul Gupta

Australian Journal of Management

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Research article

First published 2011-12

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

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Research article

First published 2011-6

Children and Promoting a Healthy Diet: A Study on the Effectiveness of Using Threats in Advertising

Karine Charry, Claude Pecheux

Recherche et Applications en Marketing (English Edition)

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