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Articles (230)

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1-10 of 230 results for chief of marketing

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Select article: The Chief Marketing Officer Matters!

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Research article

First published 2015-5

The Chief Marketing Officer Matters!

Frank Germann, Peter Ebbes, Rajdeep Grewal

Journal of Marketing

Select article: Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

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Research article

First published 2008-1

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Pravin Nath, Vijay Mahajan

Journal of Marketing

Select article: Customer Satisfaction and Implied Cost of Equity: Moderating Effects of Product Market Conditions and Chief Marketing Officer

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Research article

First published 2021-11

Customer Satisfaction and Implied Cost of Equity: Moderating Effects of Product Market Conditions and Chief Marketing Officer

Youngdeok Lim, Jenny (Jiyeon) Lee, Hyungtae Kim

Australasian Marketing Journal

Select article: The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

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Research article

First published 2014-10

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Christian Homburg, Alexander Hahn, Torsten Bornemann [...]

Journal of Marketing Research

Select article: The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

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Research article

First published 2013-10

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Christian Homburg, Alexander Hahn, Torsten Bornemann [...]

Journal of Marketing Research

Select article: Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

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Research article

First published 2023

Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation

Nguyen N. Q. Thu, Djavlonbek Kadirov, Kim-Shyan Fam [...]

Journal of Macromarketing

Select article: Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

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Research article

First published 2011-1

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Pravin Nath, Vijay Mahajan

Journal of Marketing

Select article: When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

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Research article

First published 2010-12

When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

D. Eric Boyd, Rajesh K. Chandy, Marcus Cunha

Journal of Marketing Research

Select article: Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

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Research article

First published 2023-12

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

Rajita Varma, Raghu Bommaraju, Siddharth S. Singh

Journal of Marketing Research

Select article: How can chief Marketing Officers Strengthen their Influence? A Social Capital Perspective across Six Country Groups

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Research article

First published 2013-12

How can chief Marketing Officers Strengthen their Influence? A Social Capital Perspective across Six Country Groups

Andreas Engelen, Fritz Lackhoff, Susanne Schmidt

Journal of International Marketing

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