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1-6 of 6 results for chief marketing officer performance implications

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Research article

First published 2015-5

The Chief Marketing Officer Matters!

Frank Germann, Peter Ebbes, Rajdeep Grewal

Journal of Marketing

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Research article

First published 2025-8

Karynne Turner, Feray Adigüzel, Jatinder S Sidhu

Strategic Organization

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Research article

First published 2008-1

Pravin Nath, Vijay Mahajan

Journal of Marketing

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Research article

First published 2019-9

John Soloski, Hugh J. Martin

News Research Journal

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Research article

First published 2023-3

Chandra Srivastava, Saim Kashmiri, Vijay Mahajan

Journal of Marketing

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Research article

First published 2017-9

Mariano L. M. Heyden, Nikolaos Kavadis, Qiomy Neuman

Journal of Management