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Articles (496)

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1-10 of 496 results for character marketing

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Select article: Character analysis and racism in marketing theory and practice

Retricted access

Research article

First published 2012-12

Character analysis and racism in marketing theory and practice

Mark Tadajewski

Marketing Theory

Select article: Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Open access

Research article

First published 2021-10

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Jong Ho Lee, Heejun Park

Sage Open

Select article: International Marketing and National Character: A Review and Proposal for an Integrative Theory

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Research article

First published 1990-10

International Marketing and National Character: A Review and Proposal for an Integrative Theory

Terry Clark

Journal of Marketing

Select article: Driven to excess? Linking calling,character and the (mis)behaviour of marketers

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Research article

First published 2012-6

Driven to excess? Linking calling,character and the (mis)behaviour of marketers

Tony Woodall

Marketing Theory

Select article: The Character and Volume of the U.S. Travel Agency Market

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Research article

First published 1973-10

The Character and Volume of the U.S. Travel Agency Market

Louis Harris

Journal of Travel Research

Select article: Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach

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Research article

First published 2025-4

Factors that drive market share and the oligopolistic character of cross-border B2C e-commerce: an agent-based scenario-analysis approach

Oswaldo Terán, Paul Leger, Manuela López

SIMULATION

Select article: Marketable Education: Ninth of a Series of Editorials Dealing with Character Development

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Research article

First published 1926-6

Marketable Education: Ninth of a Series of Editorials Dealing with Character Development

A. E. Winship

Journal of Education

Select article: Government Subsidies,Market Socialism,and the “Public” Character of Chinese Television

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Research article

First published 2011-11

Government Subsidies,Market Socialism,and the “Public” Character of Chinese Television

Lu Xinyu

Modern China

Select article: Efficient Capital Markets and Random Character of Stock Price Behavior in a Developing Economy

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Research article

First published 1983-12

Efficient Capital Markets and Random Character of Stock Price Behavior in a Developing Economy

J. L. Sharma

The Indian Economic Journal

Select article: The Marketing-Character in Fiction: Len Deighton's Close up (1972) as a Sociological Description of Post-War Hollywood and the Process of Americanisation

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Other

First published 2006-12

The Marketing-Character in Fiction: Len Deighton's Close up (1972) as a Sociological Description of Post-War Hollywood and the Process of Americanisation

Helmut Kuzmics

Irish Journal of Sociology

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