You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (49)

Journals (0)

1-10 of 49 results for celebrity equity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Retricted access

Research article

First published 2021-6

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Mandeep Kaur Ghuman, Yadvinder Parmar, Bikram Jit Singh Mann

Global Business Review

Select article: Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection

Retricted access

Research article

First published 2021-3

Exploring the Relationship Between Celebrity Worship and Brand Equity: The Mediating Role of Self-brand Connection

Yadvinder Parmar, Bikram Jit Singh Mann

Journal of Creative Communications

Select article: Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Retricted access

Research article

First published 2016-11

Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market

Rajesh Sharma

Journal of Creative Communications

Select article: Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

Retricted access

Research article

First published 2013-2

Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

Abhishek Dwivedi, Lester W. Johnson

Australasian Marketing Journal

Select article: Celebrating 10 Years of Pedagogy in Health Promotion : In Defense of Diversity,Equity,Inclusion,and Antiracism in Public Health Pedagogy

Retricted access

Editorial

First published 2024-12

Celebrating 10 Years of Pedagogy in Health Promotion : In Defense of Diversity,Equity,Inclusion,and Antiracism in Public Health Pedagogy

Sophie Godley, LaHoma Smith Romocki

Pedagogy in Health Promotion

Select article: The Effect of Endorsers’ Sports Results on Their Sponsors’ Performance: The Shark Fin Effect

Retricted access

Research article

First published 2024-8

The Effect of Endorsers’ Sports Results on Their Sponsors’ Performance: The Shark Fin Effect

Juan Luis Nicolau, María Jesús Santa María

International Journal of Sport Finance

Select article: Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases

Retricted access

Research article

First published 2010-12

Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases

Lan Luo, Xinlei (Jack) Chen, Jeanie Han [...]

Journal of Marketing Research

Select article: SciELO 25: A reflection on technologies enabling accessibility

Open access

Meeting report

First published 2024-5

SciELO 25: A reflection on technologies enabling accessibility

Erik Schultes

Information Services and Use

Select article: Gender Equity Commission Priorities: An Archival Study and Prospects for the Future

Retricted access

Research article

First published 2022-6

Gender Equity Commission Priorities: An Archival Study and Prospects for the Future

Maria J. D’Agostino, Nicole M. Elias

State and Local Government Review

Select article: A Commemoration of Memory: HBO’s “Band of Brothers Podcast,” Authenticity,and Fan-Based Intimate Publics

Retricted access

Research article

First published 2025-9

A Commemoration of Memory: HBO’s “Band of Brothers Podcast,” Authenticity,and Fan-Based Intimate Publics

Andrew J. Salvati, Jonathan M. Bullinger

Television & New Media

1
2
3
4
5
10 / page

Article type

Publication date

Subjects

Access