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Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2023-7

Sentiment Analysis of Celebrity-endorsed Advertisements

Sivaranjan Murugesan

IIMS Journal of Management Science

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Research article

First published 2008-01

Understanding the use of celebrity endorsers for hospitality firms

Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross

Journal of Vacation Marketing

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Research article

First published 2025-1

Taylor Swift as a Potential Celebrity Political Endorser

David J. Jackson, Anthony J. Nownes, Thomas Norton

American Politics Research

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

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Research article

First published 2017-7

Celebrity Endorsements and Voter Emotions: Evidence From Two Experiments

Anthony J. Nownes

American Politics Research

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Research article

First published 2022

A Consumer Typology Based on Celebrity Endorsement Factors

Nilesh Arora, Sanjeev Prashar, T. Sai Vijay [...]

FIIB Business Review

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Research article

First published 2018-5

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

Karen Page Winterich, Manish Gangwar, Rajdeep Grewal

Journal of Marketing

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Research article

First published 2020-6

Celebrity endorsement: Conceptual clarifications,critical review,and future research perspectives

Laure Ambroise, Noël Albert

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-7

Celebrity Endorsements and Donations: Empirical Investigation of Impact on Philanthropic Giving

Nicole Peterson, Elizabeth Tripoli, Kalie Langenbach [...]

Business Perspectives and Research

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