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Retricted access

Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Retricted access

Research article

First published 2008-01

Understanding the use of celebrity endorsers for hospitality firms

Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross

Journal of Vacation Marketing

Retricted access

Research article

First published 2017-1

Celebrity news as hybrid journalism: An assessment of celebrity coverage in Flemish newspapers and magazines

Hilde Van den Bulck, Steve Paulussen, Annebeth Bels

Journalism

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Research article

First published 2023-4

Celebrate Good Times: How Celebrations Increase Perceived Social Support

Danielle J. Brick, Kelley Gullo Wight, James R. Bettman [...]

Journal of Public Policy & Marketing

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

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Research article

First published 2021-6

Measuring Celebrity Equity: Unearthing the Consumer Knowledge Structure Associations

Mandeep Kaur Ghuman, Yadvinder Parmar, Bikram Jit Singh Mann

Global Business Review

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Research article

First published 2009-04

Children's Birthday Celebrations From the Lived Experiences of Low-Income Rural Mothers

Jaerim Lee, Mary Jo Katras, Jean W. Bauer

Journal of Family Issues

Open access

Research article

First published 2020-7

Beyond Celebrity Politics: Celebrity as Governmentality in China

Zhongxuan Lin, Yupei Zhao

Sage Open

Retricted access

Research article

First published 2020-12

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Aarti Saini, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Retricted access

Research article

First published 2014-2

Celebrity journalism – An oxymoron? Forms and functions of a genre

Martin Conboy

Journalism

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