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Articles (27)

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1-10 of 27 results for cause-related marketing (CRM)

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Select article: Visual Design,Message Content,and Benefit Type: The Case of A Cause-Related Marketing Campaign

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Research article

First published 2020-6

Visual Design,Message Content,and Benefit Type: The Case of A Cause-Related Marketing Campaign

Yixing (Lisa) Gao, Laurie Wu, Joongwon Shin [...]

Journal of Hospitality & Tourism Research

Select article: A Cross-Cultural Comparison of Consumer Attitudes toward Cause-Related Marketing

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Other

First published 2003-6

A Cross-Cultural Comparison of Consumer Attitudes toward Cause-Related Marketing

Anne M. Lavack, Fredric Kropp

Social Marketing Quarterly

Select article: Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

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Research article

First published 2003-9

Consumer Attitudes toward Cause-Related Marketing Activities in Professional Sports

Donald P. Roy, Timothy R. Graeff

Sport Marketing Quarterly

Select article: Corporate Reputation and Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals

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Research article

First published 2017-9

Corporate Reputation and Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals

Bridget Satinover Nichols, Jennifer Gardner

Sport Marketing Quarterly

Select article: Consumer Perceptions of Organizations that Use Cause-Related Marketing

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Other

First published 1992-01

Consumer Perceptions of Organizations that Use Cause-Related Marketing

John K. Ross, Larry T. Patterson, Mary Ann Stutts

Journal of the Academy of Marketing Science

Select article: Differentiation of Social Marketing and Cause-Related Marketing in US Professional Sport

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Research article

First published 2012-6

Differentiation of Social Marketing and Cause-Related Marketing in US Professional Sport

Jennifer R. Pharr, Nancy L. Lough

Sport Marketing Quarterly

Select article: An Experimental Approach to Examine the Antecedents of Attitude,Intention,and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines

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Research article

First published 2022-10

An Experimental Approach to Examine the Antecedents of Attitude,Intention,and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines

Shweta Pandey, Deepak Chawla, Luz Suplico Jeong [...]

Global Business Review

Select article: Cause-Related Marketing Ads in the Light of Negative News

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Other

First published 2002-12

Cause-Related Marketing Ads in the Light of Negative News

Sameer Deshpande, Jacqueline C. Hitchon

Journalism & Mass Communication Quarterly

Select article: Cause-Related Marketing in the Retail and Finance Sectors

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Research article

First published 2010-02

Cause-Related Marketing in the Retail and Finance Sectors

Catherine Liston-Heyes, Gordon Liu

Nonprofit and Voluntary Sector Quarterly

Select article: The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

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Research article

First published 2000-04

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor

Journal of the Academy of Marketing Science

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