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Retricted access

Research article

First published 2004-2

Analysis of list segmentation efficacy and campaign optimization

Richard J. Courtheoux

Journal of Interactive Marketing

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Research article

First published 2014-11

Toward an integrated framework for automated development and optimization of online advertising campaigns

Stamatina Thomaidou, Kyriakos Liakopoulos, Michalis Vazirgiannis

Intelligent Data Analysis: An International Journal

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Research article

First published 2020-1

A new optimization layer for real-time bidding advertising campaigns

Gianluca Micchi, Saeid Soheily Khah, Jacob Turner

Intelligent Data Analysis: An International Journal

Retricted access

Research article

First published 2014-10

Selecting Optimal Prices and Outpost Locations for Rural Vaccination Campaigns

Dohyeong Kim, Donald T. Lauria, Dale Whittington

International Regional Science Review

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Research article

First published 2017-4

Optimizing Campaigns for Changing Routine Behaviors by Using an Empirically Calibrated Microsimulation Model

Robert Tobias, Hans-Joachim Mosler

Social Science Computer Review

Open access

Research article

First published 2025

Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach

Rupal Mandania, John Cadogan, Jiyin Liu [...]

Journal of Service Research

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Research article

First published 2019-6

Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission)

Manu Sharma, Sudhanshu Joshi

Journal of Operations and Strategic Planning

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Research article

First published 2025

Approaches to Community Engagement That Optimize the Reach and Utility of Health Education Campaigns in Newcomer Communities

Syreeta L. Wilkins, Sayyeda Karim, Ridhi Arun [...]

Health Promotion Practice

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Research article

First published 2018-10

Signature requirements for initiatives

Tomoya Tajika

Journal of Theoretical Politics

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Research article

First published 2008-02

Optimization and Utilization of the SureFire Phospho-STAT5 Assay for a Cell-Based Screening Campaign

Christina Binder, Amy Lafayette, Ivonne Archibeque [...]

ASSAY and Drug Development Technologies

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