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Articles (22)

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1-10 of 22 results for buzz marketing

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Select article: Buzz Agents in a Teen-Driven Social Marketing Campaign

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Research article

First published 2016-9

Buzz Agents in a Teen-Driven Social Marketing Campaign

Amy Struthers, Ming Wang

Social Marketing Quarterly

Select article: What's All The Buzz about?

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Research article

First published 2006-05

What's All The Buzz about?

Walter J. Carl

Management Communication Quarterly

Select article: Book Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility,Generate Buzz,and Increase Revenue,by Shama Hyder Kabani

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Book review

First published 2013-9

Book Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility,Generate Buzz,and Increase Revenue,by Shama Hyder Kabani

Jason Tham

Journalism & Mass Communication Quarterly

Select article: Local Buzz,Global Pipelines and Hallyu: The Case of the Film and TV Industry in South Korea

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Research article

First published 2018-1

Local Buzz,Global Pipelines and Hallyu: The Case of the Film and TV Industry in South Korea

Su-Hyun Berg

Journal of Entrepreneurship and Innovation in Emerging Economies

Select article: Did you Tell me the Truth?: The Influence of Online Community on eWOM

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Research article

First published 2012-5

Did you Tell me the Truth?: The Influence of Online Community on eWOM

Jun Yang, Enping (Shirley) Mai, Joseph Ben-Ur

International Journal of Market Research

Select article: What Drives Immediate and Ongoing Word of Mouth?

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Research article

First published 2011-10

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz

Journal of Marketing Research

Select article: Managing Customers and Information for Improved Performance

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Research article

First published 2004-9

Managing Customers and Information for Improved Performance

Susan Foreman

Henley Manager Update

Select article: Convergence culture in the creative industries

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Other

First published 2007-06

Convergence culture in the creative industries

Mark Deuze

International Journal of Cultural Studies

Select article: The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

Select article: Two-Sided Markets and the Challenge of Turning Economic Theory into Antitrust Policy

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Research article

First published 2015-12

Two-Sided Markets and the Challenge of Turning Economic Theory into Antitrust Policy

Dirk Auer, Nicolas Petit

The Antitrust Bulletin

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