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1-4 of 4 results for buyer-based brand equity

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Research article

First published 2014-12

Modeling buyer-based brand equity in industrial settings

Maud Dampérat, Alexandra Lewicki, Alain Jolibert

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2017-11

John Dawes, Allison Bond, Nicole Hartnett [...]

Australasian Marketing Journal

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Research article

First published 2010-7

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

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Research article

First published 2018-6

Ravneet Singh Bhandari, Ajay Bansal

Jindal Management Journal