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Articles (271)

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1-10 of 271 results for buyer behavior

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Select article: Retail Buyer Control Systems: Implications of Buyer Behavior Strategies for Performance

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Research article

First published 2016-5

Retail Buyer Control Systems: Implications of Buyer Behavior Strategies for Performance

Changju Kim, Katsuyoshi Takashima

Australasian Marketing Journal

Select article: Behavioral Models for Analyzing Buyers

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Research article

First published 1965-10

Behavioral Models for Analyzing Buyers

Philip Kotler

Journal of Marketing

Select article: Seller and Buying Firm Factors Affecting Industrial Buyers’ Negotiation Behavior and Outcomes

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First published 1984-2

Seller and Buying Firm Factors Affecting Industrial Buyers’ Negotiation Behavior and Outcomes

Stephen W. Clopton

Journal of Marketing Research

Select article: Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

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First published 1995-7

Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

Jan B. Heide, Allen M. Weiss

Journal of Marketing

Select article: International Industrial Buyer Behavior. An Exploration and a Proposed Model

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First published 1988-06

International Industrial Buyer Behavior. An Exploration and a Proposed Model

A. Coskun Samli, Dhruv Grewal, Sanjeev K. Mathur

Journal of the Academy of Marketing Science

Select article: Application of a Modified Linear Learning Model of Buyer Behavior

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Research article

First published 1974-8

Application of a Modified Linear Learning Model of Buyer Behavior

Gary L. Lilien

Journal of Marketing Research

Select article: Organizational Buyer Behavior of the Family Firm: A Review of the Literature and Set of Propositions

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Research article

First published 1995-03

Organizational Buyer Behavior of the Family Firm: A Review of the Literature and Set of Propositions

Karen Maru File

Family Business Review

Select article: An Empirical Test of the Howard-Sheth Model of Buyer Behavior

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First published 1970-11

An Empirical Test of the Howard-Sheth Model of Buyer Behavior

John U. Farley, L. Winston Ring

Journal of Marketing Research

Select article: Integrating Business Communication Skills into a Buyer-Behavior Course Project

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Research article

First published 1995-3

Integrating Business Communication Skills into a Buyer-Behavior Course Project

Alan P. Wunsch, Chuck Tomkovick

Business and Professional Communication Quarterly

Select article: An Advocacy Behavior Model of Organizational Buyers’ Vendor Choice

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Research article

First published 1985-9

An Advocacy Behavior Model of Organizational Buyers’ Vendor Choice

Robert E. Krapfel

Journal of Marketing

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