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Articles (125)

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1-10 of 125 results for buyer–seller relationship

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Select article: A Model for Assessing Cultural Impacts on International Buyer-Seller Relationships for Key Accounts of Hotel Companies

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Research article

First published 2004-11

A Model for Assessing Cultural Impacts on International Buyer-Seller Relationships for Key Accounts of Hotel Companies

David L. Jones, Ken W. McCleary

Journal of Hospitality & Tourism Research

Select article: Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

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Research article

First published 2013-2

Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets

Anita Luo, V. Kumar

Journal of Marketing Research

Select article: Developing Buyer-Seller Relationships

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Research article

First published 1987-4

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh

Journal of Marketing

Select article: Buyer–Seller Relationships in Business Markets

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Research article

First published 1999-11

Buyer–Seller Relationships in Business Markets

Joseph P. Cannon, William D. Perreault

Journal of Marketing Research

Select article: The Determinants of Customer Trust in Buyer–Seller Relationships: An Empirical Investigation in Rural India

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Research article

First published 2012-11

The Determinants of Customer Trust in Buyer–Seller Relationships: An Empirical Investigation in Rural India

Waheed Kareem Abdul, Sanjaya S. Gaur, Lisa N. Peñaloza

Australasian Marketing Journal

Select article: An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships

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First published 2002-07

An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships

Kelly Hewett, R. Bruce Money, Subhash Sharma

Journal of the Academy of Marketing Science

Select article: Determinants of Long-Term Orientation in Buyer-Seller Relationships

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Research article

First published 1994-4

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Shankar Ganesan

Journal of Marketing

Select article: Direct marketing for establishing the relationships between buyers and sellers

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Research article

First published 1989-2

Direct marketing for establishing the relationships between buyers and sellers

E. Peelen, C.F.W. Ekelmans, P. Vijn

Journal of Interactive Marketing

Select article: Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets

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Research article

First published 2004-7

Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets

Das Narayandas, V. Kasturi Rangan

Journal of Marketing

Select article: Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

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Research article

First published 1998-5

Using attitudinal and descriptive database information to understand interactive buyer-seller relationships

James W. Peltier, John A. Schibrowsky, John Davis

Journal of Interactive Marketing

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