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1-10 of 1432 results for business marketing strategies

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Select article: Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

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Research article

First published 2015-4

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Syed Zamberi Ahmad, Hussein Saber

Tourism and Hospitality Research

Select article: Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

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Research article

First published 2017-3

Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets

Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal [...]

Journal of Marketing

Select article: Business School Strategies for the Single European Market

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Research article

First published 1995-06

Business School Strategies for the Single European Market

Paul Railmond, Christopher Halliburton

Management Learning

Select article: Marketing a public sector business library: developing a strategy

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Research article

First published 1988-10

Marketing a public sector business library: developing a strategy

Alec Gallimore

Journal of Librarianship and Information Science

Select article: The Performance Implications of Fit among Business Strategy,Marketing Organization Structure,and Strategic Behavior

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Research article

First published 2005-7

The Performance Implications of Fit among Business Strategy,Marketing Organization Structure,and Strategic Behavior

Eric M. Olson, Stanley F. Slater, G. Tomas M. Hult

Journal of Marketing

Select article: Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

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Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

Select article: Marketing Strategy of Family Business in FMCG Sector

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Research article

First published 1999-1

Marketing Strategy of Family Business in FMCG Sector

Srinivas Shirur

Paradigm: A Management Research Journal

Select article: A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

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Research article

First published 2003-1

A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

Douglas W. Vorhies, Neil A. Morgan

Journal of Marketing

Select article: Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

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Research article

First published 1987-7

Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

Orville C. Walker, Robert W. Ruekert

Journal of Marketing

Select article: Macroenvironmental Forces,Marketing Strategy and Business Performance: A Futures Research Approach

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Research article

First published 1989-09

Macroenvironmental Forces,Marketing Strategy and Business Performance: A Futures Research Approach

Roben F. Lusch, Gene R. Laczniak

Journal of the Academy of Marketing Science

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