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1-10 of 606 results for business brand

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Select article: Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

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Research article

First published 2023-7

Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

Sandeep K. Krishnan, Abhishek Kumar, Suraj Jaganathan [...]

NHRD Network Journal

Select article: A Curious Case of Business-media Brand Personality Scale

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Research article

First published 2015-2

A Curious Case of Business-media Brand Personality Scale

Abhishek Kumar, R. Venkatesh Kumar

Management and Labour Studies

Select article: Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

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Review article

First published 2010-10

Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

Frank H. M. Verbeeten, Pieter Vijn

Journal of Accounting,Auditing & Finance

Select article: Valuing Branded Businesses

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Research article

First published 2009-11

Valuing Branded Businesses

Natalie Mizik, Robert Jacobson

Journal of Marketing

Select article: A relational insight of brand personification in business-to-business markets

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Research article

First published 2010-6

A relational insight of brand personification in business-to-business markets

Suraksha Gupta, T. C. Melewar, Michael Bourlakis

Journal of General Management

Select article: Destination and tourism business brand consistency in Binh Thuan,Vietnam

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Research article

First published 2019-1

Destination and tourism business brand consistency in Binh Thuan,Vietnam

Vien Tran Truc Pham, Douglas G Pearce

Journal of Vacation Marketing

Select article: Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

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Research article

First published 2010-6

Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it

John M. T. Balmer, Mei-Na Liao, Wei-Yue Wang

Journal of General Management

Select article: The Importance of Brand Equity in the Business of Marketing Education

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Research article

First published 2025-4

The Importance of Brand Equity in the Business of Marketing Education

Donald R. Bacon

Journal of Marketing Education

Select article: Can branding add value to business information?

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Research article

First published 2000-03

Can branding add value to business information?

Sara Stilliard

Business Information Review

Select article: The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

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Research article

First published 2021-9

The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

Ted Hayduk, Matthew Walker

Sport Marketing Quarterly

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