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Articles (59)

Journals (0)

1-10 of 59 results for broadened concept of marketing

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Select article: How Can Marketing Address the Big Issues of Our Time

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Editorial

First published 2025-3

How Can Marketing Address the Big Issues of Our Time

M. Joseph Sirgy

Journal of Macromarketing

Select article: Broadening the Concept of Marketing

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Research article

First published 1969-1

Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy

Journal of Marketing

Select article: The Social Disorder of the Broadened Concept of Marketing

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Research article

First published 1979-06

The Social Disorder of the Broadened Concept of Marketing

Gene R. Laczniak, Donald A. Michie

Journal of the Academy of Marketing Science

Select article: The Broader Concept of Marketing Research

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Research article

First published 1949-4

The Broader Concept of Marketing Research

William F. Brown

Journal of Marketing

Select article: Marketing's Broadening Concept Is Real in University Extension

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Research article

First published 1974-09

Marketing's Broadening Concept Is Real in University Extension

W. Wray Buchanan, H.C. Barksdale

Adult Education Quarterly

Select article: Needed: A Broader Concept of Marketing Research

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Research article

First published 1949-1

Needed: A Broader Concept of Marketing Research

A. B. Blankenship

Journal of Marketing

Select article: Rethinking Kotler and Levy's Legacy

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Research article

First published 2026

Rethinking Kotler and Levy's Legacy

Anupam

Journal of Macromarketing

Select article: Toward a Broader Concept of Marketing's Role in Social Order

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Other

First published 1979-06

Toward a Broader Concept of Marketing's Role in Social Order

Sidney J. Levy, Philip Kotler

Journal of the Academy of Marketing Science

Select article: Broadening the Concept of Public Policy and Marketing: How Far is Far Enough?

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Research article

First published 2010-9

Broadening the Concept of Public Policy and Marketing: How Far is Far Enough?

Ronald Paul Hill

Journal of Public Policy & Marketing

Select article: Deepening the Concept of Marketing

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Research article

First published 1973-10

Deepening the Concept of Marketing

Ben M. Enis

Journal of Marketing

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